Breakfast, the most important meal of the day!

Miriam O’Callaghan, at the launch of the “Back To Breakfast Campaign”

So we all know that Breakfast is one of the most important meals of the day, ok, better than that, is that Breakfast is THEE most important meal of the day! This week sees the launch of a new campaign; Back To Breakfast Week, which is promoted by the Irish Breakfast Cereal Association (IBCA) – their members include Flahavan’s, Kellog’s and Nestle Cereals.
Surprisingly good news though is that 96% of Irish kids are eating breakfast, but we need to ensure that this habit continues into the teenage and adult years as there is less parental control then and everyone often rushes out to school and work in the mornings, thinking that breakfast will cause an unscheduled delay!
According to John Flahavan, Chairman of the IBCA – “Breakfast sets you up for the day and can set you up for life”. So go on, make sure that your kids get a good, healthy start to the day. There are so many healthy breakfast options to choose from; hot or cold cereals, yogurts and fruit, even just a cup of tea with toast – whatever you choose, make sure that your kids enjoy it and they’ll keep coming back for more!
And it’s good to know that even celebrities like Miriam O’Callaghan (that super Mom who presents on RTE) even has to remind her kids to eat their breakfast, Miriam says “Many working people find it hard to make sure that their children eat breakfast, but I confess I do nag and I do run after my children to make sure that they eat breakfast before they leave the house in the morning. I don’t always succeed but I’ll keep trying!” If Miriam can do this, then we can all do it too!